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Athletes earn a "Proof" which is a currency they use for discounts. They also play a game of longevity which is how much time they earn in longevity when they workout and eat healthy food.

Athletes can eventually unlock ambassador programs where they get exclusive discounts and the ability to work with curated brands

Athletes use discounts in curated brands that offer exclusive discounts to the athletes

Athletes gain longevity when purchasing brands. The longevity is an athletes score and is verified through publicly available studies

Gyms will verify that the athlete checked in at the gym and/or completed the workout to earn proofs
Athletes submit their workouts to their gym, and the gym approves each workout as a "Verified Proof."
Athletes work out and submit their workouts to earn "Proofs," which are then redeemed for discounts on curated brands.
Burnproof curates brands that complete 3rd-party testing to make sure they align with honest ingredients and improve longevity.
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Burnproof only reacts to real behavior. Movement, consistency, and verified effort.
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